Why choose our
software?
Why should your company consider buying a system from AOCG? We think that
there are several reasons, including: support, stability, features, customer
satisfaction, customization, performance, and price.
Of all these reasons, we feel the most important is support. Before a
software company can offer the highest level of support, it must have employees
with the requisite expertise. Most computer companies that sell Job Cost
software dont have programmers who are intimately familiar
with the software they sell. The programs they sell and install were written by
other companies. This means that they are limited in the level of support they
can provide. At AOCG, we have programmers who not only can install and support
our software, but who are familiar with the underlying program code. This means
that there are no "unsolved mysteries." If a problem occurs, in virtually all
cases, we not only can help correct the problem without resorting to restoring
backups and losing data, but we can also explain exactly why the problem
occurred, and how to keep it from occurring again. Industry studies have shown
that over 70% of all technical support calls are not handled to the
customers satisfaction. Why? Because most computer companies have
unqualified personnel, usually non-programmers, handling support issues. They
either dont have qualified programmers, or they dont let their customers have
access to these "valuable" employees. Therefore, the quality of support suffers.
At AOCG, we have the opposite approach. We think supporting our existing
customers takes precedence over making new sales, and all of our customers have
access to our programming staff, including our senior software developer, who
has over twenty years experience working on Accounting and Job Cost
software.
How do many of our competitors deal with unresolved problems? By restoring
backups and reinstalling software. Does this make sense for the customer? No,
because often data loss and data corruption problems cannot be identified when
they happen. They show up later. Restoring an old backup on a multi-user system
may mean multiple users losing days or weeks of work. Reinstalling software is
expensive and often doesnt keep the same problem from recurring.
This leads to a major issue: stability. Our software is in constant
use by hundreds of users on a daily basis. We have none of the stability issues
common to accounting programs written to run directly under Windows (our
software is compatible with Windows, but runs on a Linux server). We have
had no "crashes" or loss of data due to program glitches, Windows
upgrades, viruses, etc. This is because our
software is based on the Linux operating system, which is legendary for its
stability. Although users sometimes make mistakes or need assistance, even these
issues are rare. We think that we have the most stable, most secure Job Cost
software on the market. Some of our competitors programs are not as stable, and
are subject to mysterious lockups, crashes, General Protection Faults, and even
loss of data. Worse than that, their tech support people can't help their
customers when these things happen, or explain how to keep them from
happening in the future.
On the subject of features: our software consists of over 2,000
individual programs with advanced features such as Fully Electronic 401(k),
Fully Electronic Bank Reconciliation, Fully Electronic Direct Deposit,
Electronic New Hire Reports, Electronic SUTA Reports, Magnetic Media
W-2's, Automatic Business Tax Reports by Job County/City, Employee Drug Testing, and
much more. We also have an Estimating module which integrates with our Job Cost
system.
When prospective customers start reviewing software features, they are often
perplexed. How do you know that a particular program will work for your company?
Although it would literally take days for us to explain all the features of our
software, we think that there is an easier approach. We think that customer
satisfaction is the best gauge of a computer company and its software. We
have customers who have been using our software for 20 years who have never lost
an hour's worth of data or been unable to do a payroll or a billing due to a
computer problem.
Why should your company worry about customization? It may very well be
that this will not be an issue for your company. However, our software can be
customized in any way necessary to meet your companys needs. Most of our
competitors' programs cannot. They may be able to create a special report, but
they cant change the underlying program code. What advantage does customization
offer? It lets us tailor our software to fit your company. If you do something a
little different from your competitors, and this gives you a competitive
advantage, or differentiates you in a positive way, why change to fit the
requirements of a programmer who never considered your company when the software
was originally written? Who knows more about your business and your customers
than you do? It is worth noting that most large, successful companies do not buy
"generic" software and change their business operations to fit the software. The
countrys largest and most successful construction companies use programs like
J. D. Edwards, which are customizable. These programs usually cost
anywhere from $100,000 to several million dollars, depending on the size of the
construction company. We have been told by some of our customers who are familiar with these
programs that our software compares very favorably, although our prices are much
lower. Finally, the ability to customize software is like an insurance policy:
it helps guarantee that you wont one day have to consider changing accounting
software due to changes in your business, or due to customer demands. We have
had several of our customers establish relationships with customers like HCA and South Central Bell, and these companies have
construction audit departments and special requirements which
require custom programming. We have even had HCA auditors in the past
recommend our software to construction companies, and that is high praise
indeed.
Another important consideration is performance. Some of the accounting
software on the market is notoriously slow. The bigger the accounting files get,
the slower the software gets. If users complain about performance, often the
only option is to buy new computers for everyone. And even if you have
acceptable performance today, when you install tomorrows "upgrade" you may find
that your computers are suddenly obsolete. The constant need to upgrade software
and hardware simply to perform normal accounting functions is one of the hidden
costs of many accounting programs. Fortunately, our software will work on any
PC, from a 386 up, at much faster rates of speed than many of our competitors
programs will run on the fastest PC on the market. This is due to the fact that
our software runs on a Linux server, and is optimized for
performance. Our software can be used on virtually any PC, and can be accessed
easily from a PC running any version of Windows.
Last, but not least, price is always important. Unfortunately, many of
the costs of accounting programs are "hidden" or at least not readily apparent.
The initial costs are (hopefully) obvious, but the costs of upgrading, adding
users and simply keeping the software running are not. Here is how our software
pricing differs from the norm. First, we dont price our software by the module.
If you have a 4-user system, all 4 users have access to all modules, unless you
dont want certain employees to have access to certain modules, such as Payroll.
Systems which are priced by the module suddenly become unexpectedly expensive
when you simply want to add a user and give that person access to multiple
modules. This is especially a problem if your company is growing. What is
worse is the fact that many software companies base their "maintenance"
contracts on the total cost of all the modules you have purchased. If a company
charges 15 to 30 percent of the total cost of the system in yearly fees, what
starts out as an inexpensive system may quickly cost thousands of dollars per
year to use. We simply dont charge fees for our customers to continue to use
the software they have already paid for. Our only required upgrade is a an
end-of-year programming charge when the federal government changes tax tables,
W-2's, 1099's, etc. The charge for these changes is normally $195, somewhat
higher if there are extensive payroll changes required. If a customer wishes to upgrade to the latest version of our
software, this is optional, at a flat rate which is not based on the original
price of the system. And please keep in mind that these upgrades are optional.
Most of our customers dont upgrade every year. Many have only upgraded once or
twice over the last twenty years! We still support all of these accounts.
Another cost issue was touched on briefly in the preceding paragraph about
performance: with other programs, you may have to continually replace your
computer systems to be able to run the latest version of the accounting program.
The hardware costs involved are just the "tip of the iceberg" because the labor
to migrate user accounts, programs and data often costs much more than the
hardware. Also, if your company is interested in integrating Estimating and Job
Cost, be careful. Some software companies sell "tickler" versions of their
software, which seem quite inexpensive. However, if they have a more advanced
version which costs thousands of dollars more, the "tickler" version may simply
be designed to get your business. When you need a critical function, you may be
told that you need to upgrade to the "full" or
"professional" or "Gold" or "Premium" version of the software. We only
have one version of our software: the full program. In a nutshell, our
software is probably the most cost effective software to use on a continual
basis in its market category, which is small to medium-sized construction
companies with revenues from one million to two hundred million dollars per
year.
In the end, though, we think it all comes back to support. Companies that
sell computer software will tell you all about their wonderful features. But
what they don't often mention is support. In fact, just try to find the
technical support phone number in most computer manuals! Many software vendors
don't want you to call them. They want to sell to you, of course, but they want
to end each transaction as quickly and painlessly as possible, so that they can
make another sale. To dissuade you from actually using their on-site services,
some of these companies have minimum charges of four hours at $95 per hour (or
higher)! A ten-minute visit might cost $380 (or more). Many companies dont
handle support calls themselves. They will refer to you an 800 number; and we
all know what that means: wasting your time on hold to talk to someone who you
have never met, who knows and cares nothing about your business. Or they will
give you some sort of electronic support: fax, Email, Internet. Unfortunately,
these only address the most common problems: they seldom address your
problem!
At Alpha Omega, we specialize in support. In fact, support is our
business. Instead of trying to make a sale every day, we sell only when we
have the time and personnel to support a new customer, and then we try to keep
that customer's business forever. By the way, our minimum charge is 15 minutes
at $105 per hour, or $26.25. And this is for a senior programmer, not a salesman
or a glorified end-user. We typically offer a much higher level of support,
often for a lower cost, and with more convenience for the user. Does our policy
work? Yes. Once a customer selects us as their vendor, we typically have their
business for good. And this is in an industry where users often change their
software like socks.
Why is support so important? With a good computer system, you will soon have
your company's finances, payroll, contracts, estimates and billings
computerized. The benefits of being computerized are almost endless. But what
will you do if your computer system goes down just when your payroll must be
run? Or on bid day? Or when a billing must be done? In over twenty years of
supporting construction companies, we
are not aware of any DataTrac customer missing a payroll or a billing because of a
computer problem. We think thats pretty impressive, and we wonder if our
competitors can say the same.
If you are a Nashville or Middle Tennessee company, AOCG can also provide our services on-site. This
means that we can install your system and train your personnel at your company's
offices. If you are located outside the Middle Tennessee area, we offer remote
support via the Internet. If you have a problem, we can access your system
remotely through the Internet using modem, cable, DSL, ISDN or T-1 connections,
and we can actually attach to your program window, examine an error message, fix
the problem for you, then explain why the problem arose and how to avoid the
error in the future.
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